Muscle-In Sportswear
A start-up company specialising in the design and production of a range of high performance sports and fitness apparel. From inception to ongoing, Dragonfly has supported the launch and ongoing rollout of the brand. Having initially been involved in the creation of the brand identity and consumer research into its potential, it has been Dragonfly’s sole responsibility to execute the brand’s entire marketing communications programme.
Scope of work
Initial brand identity creation
Consumer research into brand feasibility/acceptance
Product design development
Website creation
Ongoing consumer media relations campaign
Product packaging/labelling
Full exhibition support
Development of sales promotion campaigns
Supporting the roll-out of product into six Costco Wholesale stores
Extensive on location and in-studio product photography
Product and location-based videography
Sales support material
Above-the-line campaign creation
