ACDelco
One of the world’s leading suppliers of automotive components that boasts a product capability of more than 70,000 quality pats across more than 30 product lines. From 2007 to 2014, Dragonfly was responsible for the creation and execution of a multi-faceted marketing communications programme that was instrumental in helping elevate the company’s standing within the UK automotive aftermarket.
Scope of work
Creation and implementation of above-the line- advertising campaigns
Sales promotion campaign support
Exhibition graphics creation
Highly targeted and ongoing media relations campaign aimed at both a trade and consumer audience
Technical and product literature creation
“We are delighted to have Dragonfly as our strategic marketing communications partners. They deliver very effective and highly targeted campaigns with consulate ease, and the results that they generate for ACDelco continue to impress. They really do make an often confused discipline appear very uncomplicated. What’s more, once everything is in place, you can simply leave it up to them to get on with the job.”
— Lee Quiney, General Manager, ACDelco UK and Europe