Palmer Health UK
With Palmer Health in its infancy and development, initial marketing support involved research to build a portfolio of copy and visual content to support the brand with the launch of its initial range of kids toothpaste into the Far East market. This involved collating evidence into the incidence of dental caries in children in the Far East and then building science-backed content to support trade and consumer literature. Both consumer and trade presentations were created to build brand awareness and support new retail relationships.
Scope of work
Research for science backed content to support the launch of a kids toothpaste range in the Far East
Copy and visual content for the creation of trade and consumer presentations/literature
Liaison with manufacturers to collate all scientific evidence to support the brand benefits
Building a visual portfolio to support the brand launch
“Paula has been instrumental in providing excellent market support for launching our new company PALMER HEALTH UK LTD in the past few months. We see her company DragonFly as an integral part of our company going forward in the future. I would thoroughly recommend her professional advice and services to any company in creating the right marketing platform. Thanks Paula for your continued support.”
— Nigel Palmer, CEO Palmer Watson Associates & Palmer Health Limited